Office Hours: CPG + Healthy Snacks - REPLAY
Office Hours: CPG + Healthy Snacks - REPLAY
Did you miss this super-popular live workshop series? Now’s your chance to catch up! You’ll get access to watch recordings of all FIVE one-hour calls with SIX writers and editors, who shared many insights and details on how to pitch them, what not to do and what they’re looking for now. You don’t want to miss out!
In five individual sessions, editor Emily Laurence of Well + Good, editor Monica Watrous of Food Business News and Food Entrepreneur, editors Betty Gold and Lauren Phillips of Real Simple, RD and freelance writer Frances Largeman-Roth and editor Lisa Valente of Eating Well discussed the following:
Their background and average workday, to allow you to get to know them on a personal level
Specific advice with regard to how, when and what they like to be pitched when it comes to CPG + healthy snacks
Anatomy of a perfect pitch to them, including subject lines, attachments, images, links and follow-ups
Trends they’re seeing and anticipating in CPG, nutrition and healthy eating this year
Insider intel on how e-commerce and SEO ties into CPG + healthy snacks coverage
The reality of media samples and their preferences on mailers
Story pitches and sources they’re currently looking for
When you purchase this replay, you’ll be emailed a PDF including one-sheet recaps of each of the writer calls, in addition to their contact information and links to view the recordings from each session.
WHAT PEOPLE ARE SAYING: TOP TAKEAWAYS FROM THE LIVE SERIES
“SO MANY THINGS! Most of my takeaways were specific to how to set myself and my clients up for success when pitching all of these DREAMY journalists! All are people that any publicist would be incredibly lucky to collaborate with on articles, and I feel really well versed on how to pitch each and every one now. I loved learning what topics and trends interest them, and it was very interesting to see the overlap in many. I loved discussing subject lines since you know that is forever a stressor for all publicists everywhere. Most of all, it was just super refreshing to have 60 minutes of intentional listening, learning and getting to know the reporters that I am trying to form great relationships with. That time together is so valuable!”
“As a solo PR consultant, it was so nice to have this community space and have the opportunity for face time with those editors that are often reserved for mega agencies.”
“One takeaway for me was that trends are still a top priority no matter the publication, brand stories matter and that different editors and writers have such different preferences when it comes to pitch styles.”
“The most valuable takeaways were hearing exactly the types of story ideas each editor is looking for and the best approach to pitching them personally. This simple change in approach helped me break through to folks who I always struggled to get responses from in the past because I wasn't giving them what they needed. As a result of office Hours, I secured a story with Real Simple that I'm super excited about.”