From watching this 40-minute video, you’ll learn:

• What Google Trends are

• Reasons publicists and freelance writers should be using this (free!) tool

• How to get started using Google Trends

• Answers to real FAQs on using Google Trends

What People Are Saying:

“Never even considered using Google Trends in pitching before this, so helpful to learn more about. Great insights all around, and interesting to hear how to position trends in a pitch that's most helpful to the editor/writer.”

“Understanding how to position Google Trends in a pitch that's relevant and actually helpful for reporters — that was gold! And the SEO conversation got me thinking in new ways, too.”

“Had no idea about all these features within the Google Trends platform. Use Alerts and advanced search all the time, but this was so useful to learn about the most accurate way to stay on top of relevant and trending topics. Also loved the insider pitching tips!”

“Honestly I never even opened Google Trends on my browser until today, so I found it all really valuable!! Kelsey gave a great step by step to help me know what to look for. The rising and breakthrough details were important and definitely will make me more successful when using the tool. I also liked knowing that you can leave the search bar blank to see trends for each category - all great quick tricks!”

“Great amount of time, loved the memorable examples Kelsey committed to and how she brought it full circle with spotting trends and translating them into an actual pitch to a freelancer!”