Many publications rely on freelance writers to produce the content that makes their websites and magazines run. Freelance writers can be tricky to pitch, hard to track down and a mystery to understand — yet, building relationships with freelance writers is one of one of the smartest strategies you can employ to get you or your clients into your dream publications. But how do you find these writers, and their contact information? How and when should you pitch them? How can you tell what they write about? Do subject lines matter? What should be included in a pitch? What the heck are they looking for, and how can you convince them to write a story about you or your client?
Office Hours with Kelsey Ogletree is a workshop series designed to help you solve these challenges. For each themed series, I carefully curate featured freelance writers, who’ll share the details you need to know to work with them in a personalized, limited-access live experience. In a world where face-to-face meetings have not returned, Office Hours is a critical tool to help you build and develop relationships with freelance writers that, in turn, help you deliver business results. Read testimonials from past participants here.
Who’s Office Hours for? Independent and freelance publicists, small agencies, in-house marketing or communications professionals
What topics do you cover? Workshops focus on a wide range of topics related to pitching, from subject lines to assets, images, processes, story ideation, what stories freelance writers + editors are currently seeking sources for, and more
How long is Office Hours? One-hour weekly Zoom calls, held over four weeks (or more)
View live workshops currently open, purchase replays to past sessions, access short training videos on a variety of topics, or inquire about 1-on-1 sessions below.