Use these tools to aid your pitching and develop strong working relationships with freelance writers—that will ultimately help you gain more placements for your clients or business.
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Want to successfully pitch top freelance writers working for national outlets? Understand how they’ve had to evolve their work and what they’re looking for in PR pitches.
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We all have jobs to do, and networking with journalists is a critical part of PR. If you’re connecting with freelance writers as the means to the end, however, they’ll notice.
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When you can’t meet in person, planning a virtual deskside can be an effective way to build relationships with freelance writers. From initial invitation to follow-up, here’s how to expertly execute them.
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Tight deadlines due to the COVID-19 news cycle are putting strain on freelance writers to find sources immediately and to write faster, and on publicists to deal with nearly impossible deadlines.
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It can feel like a fine line when sending out pitches during COVID-19, but practicing empathy, doing your homework and being genuine always win.
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The future is uncertain, but there are ways to navigate through this crisis and help to keep travel clients you still have top-of-mind for their target audiences.
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Is it easy for journalists to get in touch with you about your clients? Do a quick evaluation of their website to find out.
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Writing a good email subject line for your PR pitch is important as crafting the perfect article headline. Follow these tactics to catch a freelance writer’s attention.
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The longer the shelf life of an article, the longer it can take for a freelance writer to place and produce. Here’s a glimpse inside the process for three recent articles.
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Positioning your clients as experts is an excellent way to get them in more earned media—but this strategy only works if they can give a good interview.
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If you want to feel more fulfilled in your job this year, try being more relational than transactional in your approach.
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Your friendly check-ins can very quickly become irritating and harmful to the relationship if you push too hard with freelance writers.
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Many PR companies are missing out on a major coverage opportunity that could have an impact on travel clients’ bottom lines.
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It’s not hard to build a positive relationship with a freelance writer or a publicist, and vice versa. Yet as with so many other things in life, the little things matter.
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Creativity in pitching can take many forms, but there are three major blunders that will lead me to delete, not respond to or completely miss your email.
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In the spirit of Thanksgiving, this got me thinking about a gift I’d like to give to all my fellow writers, editors and publicists this holiday season: the benefit of the doubt.
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A tiny bit of investigating and a little creative writing can elevate your pitch above many others in a freelance writer’s inbox. Here’s how to do it.
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