There are a lot of ways to get virtual events wrong and leave a journalist feeling like they wasted his or her time. Here are three events that went well for me, why they worked and what I’d like to see from PR teams going forward.
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Pitching writers on content marketing is a hot topic right now. It’s easy to overlook brands’ sites in favor of traditional media outlets, but they can be extremely powerful when they reach a highly engaged, targeted audience.
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Want to successfully pitch top freelance writers working for national outlets? Understand how they’ve had to evolve their work and what they’re looking for in PR pitches.
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It can feel like a fine line when sending out pitches during COVID-19, but practicing empathy, doing your homework and being genuine always win.
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The future is uncertain, but there are ways to navigate through this crisis and help to keep travel clients you still have top-of-mind for their target audiences.
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