Amidst massive site audits within Dotdash Meredith, freelance writers and PR pros need to prioritize downloading their digital articles or risk losing them.
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Being quoted as an expert may not be as desirable as a full-blown feature, but it’s an easier way to break in with freelance journalists. You probably won’t see immediate ROI, but exposure built up over time has myriad benefits.
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If you’re a freelancer, you’re marketing yourself and your ideas on social media and to editors on a daily basis; if you’re a publicist, you’re marketing your clients and story angles to writers and editors. It’s a lot of “push” marketing. But what if you employed a few simple strategies that are nearly effortless, marketing in reverse?
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Misconceptions abound around the deadlines that freelance writers must set and work by. Read on for a behind-the-scenes look at how one freelance writer approaches deadlines, and what that means for publicists.
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How can PR make freelance writers’ jobs easier, and in turn earn more opportunities to work with these writers? Take note of these 25 small gestures that can deliver big payoff in terms of relationship building.
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When one editor cut me down with an unpleasant rejection to a pitch I really believed in, I used it as leverage to pitch another editor — and got a story commissioned. Here’s how PR can do the same.
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If you’ve been pitching freelance writers and not getting responses, even if you think your pitch is strong, multiple things that could be happening behind the scenes — that may have nothing to do with you or your pitch.
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HARO is a tool for connecting freelance writers to publicists, but it can be overwhelming. Learn the steps one writer takes in reviewing HARO pitches, what makes a good HARO pitch, and what it mean if you don’t get a response.
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This year, think beyond the mainstream food outlets that everyone else is thinking of, too. Lots of publications that aren’t considered “food outlets” write about food regularly. Take a look at these ideas to pitch food stories to in 2021.
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Some I’ve written about, others I’m still waiting for the perfect opportunity to cover — but all of them I’ve enjoyed so much, I’ve also purchased them myself. Plus, tips for following up with journalists about samples.
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Unless you have explosive news to share in confidence ahead of time, the embargo tactic used by publicists has lost any allure it once had for journalists by being employed way too frequently.
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There are a lot of ways to get virtual events wrong and leave a journalist feeling like they wasted his or her time. Here are three events that went well for me, why they worked and what I’d like to see from PR teams going forward.
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Are your emails germane? The bottom line is this: If you want to start a new topic of discussion with a freelance writer, send a new email—don’t respond on a chain that’s already dozens of emails long.
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Pitching writers on content marketing is a hot topic right now. It’s easy to overlook brands’ sites in favor of traditional media outlets, but they can be extremely powerful when they reach a highly engaged, targeted audience.
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Freelance writers aren’t just writers; they’re independent business owners, too. By taking advantage of these resources, you can better understand the challenges they face—and in turn, improve your pitches to them.
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Tips like following directions seem simple, yet many publicists get this wrong. Here are five tips for helping to nail an email interview for your client—and making freelance writers love you for it.
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The process of sending images to freelance writers should be a seamless one—but most of the time, it’s more difficult than it has to be. Are you making any of these mistakes?
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When working with freelance writers, you must establish rapport, build trust and understand what each side needs to be successful. There are some actions, however, that can sabotage those relationships quickly.
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