Less than half of marketers are currently using marketing automation, but the technology has potential to radically shift your approach to marketing—and vastly grow your ROI on campaigns. Mathew Sweezey, principal of marketing insights at Salesforce, explains what marketing automation is and does, how it relates to content and what’s coming next (hint: it has a lot to do with a little thing called artificial intelligence, which is already shaking up the marketing industry).
